Trial me app

Swedish start-up TrialMe is taking a bold step to address the gender health gap by creating a platform that
connects women with clinical research opportunities. The mobile app will serve both study participants and
researchers, fostering direct collaboration and engagement. Through this app, TrialMe aims to revolutionize
how women access and contribute to scientific studies, driving meaningful advancements in gender
specific healthcare.
However, the company currently lacks a clear UX concept for how the app should function, as well as a
solid brand strategy, including its visual design. The task involves developing a user-friendly UX concept
and creating a cohesive brand strategy that effectively communicates TrialMe’s mission. This includes
defining the app’s functionality, designing an intuitive user interface, and crafting a strong visual identity
that resonates with the target audience